:root {
    --azul: #1e3a5f;
    --azul-oscuro: #14283f;
    --naranja: #f97316;
    --naranja-hover: #ea6a0a;
    --gris-fondo: #f4f5f7;
    --gris-borde: #e2e4e9;
    --texto: #1f2937;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; font-family: 'Segoe UI', Arial, sans-serif; background: var(--gris-fondo); color: var(--texto); }
a { text-decoration: none; color: inherit; }

.site-header { background: var(--azul); color: #fff; }
.header-top { display: flex; align-items: center; justify-content: center; gap: 20px; padding: 14px 24px; flex-wrap: wrap; text-align: center; }
.logo { display: flex; align-items: center; }
.logo-img { height: 44px; width: auto; }

.search-form { flex: 0 1 380px; display: flex; min-width: 220px; }
.search-form input { flex: 1; padding: 10px 14px; border: none; border-radius: 6px 0 0 6px; font-size: 14px; }
.search-form button { padding: 10px 16px; border: none; background: var(--naranja); color: #fff; border-radius: 0 6px 6px 0; cursor: pointer; font-weight: 600; }
.search-form button:hover { background: var(--naranja-hover); }

.btn-publicar { background: var(--naranja); color: #fff; padding: 10px 18px; border-radius: 6px; font-weight: 600; white-space: nowrap; }
.btn-publicar:hover { background: var(--naranja-hover); }

.btn-instalar { background: rgba(255,255,255,0.12); color: #fff; border: 1px solid rgba(255,255,255,0.35); padding: 10px 14px; border-radius: 6px; font-weight: 600; white-space: nowrap; cursor: pointer; font-size: 14px; }
.btn-instalar:hover { background: rgba(255,255,255,0.22); }

.btn-anunciante { background: rgba(255,255,255,0.12); color: #fff; border: 1px solid rgba(255,255,255,0.35); padding: 10px 14px; border-radius: 6px; font-weight: 600; white-space: nowrap; font-size: 14px; }
.btn-anunciante:hover { background: rgba(255,255,255,0.22); }

.ios-instalar { background: var(--naranja); color: #fff; font-size: 14px; padding: 10px 24px; text-align: center; position: relative; }
.ios-instalar button { position: absolute; right: 12px; top: 50%; transform: translateY(-50%); background: none; border: none; color: #fff; font-size: 16px; cursor: pointer; padding: 4px 8px; }

.rubros-nav { background: var(--azul-oscuro); display: flex; flex-wrap: wrap; gap: 4px; padding: 8px 24px; }
.rubros-nav a { padding: 6px 12px; border-radius: 6px; font-size: 14px; color: #d7e0ea; white-space: nowrap; }
.rubros-nav a:hover, .rubros-nav a.activo { background: rgba(255,255,255,0.12); color: #fff; }

.site-main { max-width: 1100px; margin: 0 auto; padding: 28px 24px 60px; }

.link-volver { display: inline-block; margin-bottom: 14px; font-size: 13px; font-weight: 600; color: #6b7280; }
.link-volver:hover { color: var(--naranja); }

.hero { text-align: center; padding: 40px 20px; }
.hero-eyebrow { color: var(--naranja); font-weight: 700; font-size: 14px; text-transform: uppercase; letter-spacing: .04em; margin: 0 0 10px; }
.hero h1 { font-size: 30px; margin: 0 0 10px; }
.hero-lead { color: #374151; font-size: 17px; margin: 0 0 4px; }
.hero-tagline { color: var(--naranja); font-size: 22px; font-weight: 700; margin: 0; }

.rubros-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); gap: 14px; margin: 30px 0; }
.rubro-card { background: #fff; border: 1px solid var(--gris-borde); border-radius: 10px; padding: 20px 12px; text-align: center; transition: transform .15s, box-shadow .15s; }
.rubro-card:hover { transform: translateY(-3px); box-shadow: 0 6px 16px rgba(0,0,0,0.08); }
.rubro-card .icono { font-size: 30px; display: block; margin-bottom: 8px; }
.rubro-card .nombre { font-weight: 600; font-size: 14px; }

.section-title { font-size: 20px; margin: 34px 0 14px; border-left: 4px solid var(--naranja); padding-left: 10px; }

.valor-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 16px; margin: 10px 0 20px; }
.valor-card { display: block; background: #fff; border: 1px solid #cbd2dc; border-radius: 10px; padding: 22px; box-shadow: 0 1px 3px rgba(0,0,0,0.06); transition: transform .15s, box-shadow .15s; }
.valor-card:hover { transform: translateY(-3px); box-shadow: 0 6px 16px rgba(0,0,0,0.1); }
.valor-header { display: flex; align-items: center; gap: 12px; margin-bottom: 8px; }
.valor-icono { font-size: 28px; flex-shrink: 0; }
.valor-card h3 { font-size: 16px; margin: 0; color: var(--azul); }
.valor-card p { font-size: 14px; color: #4b5563; margin: 0 0 8px; line-height: 1.5; }
.valor-card p:last-child { margin-bottom: 0; }
.valor-card .destacado-naranja { color: var(--naranja); }
.destacado-naranja { color: var(--naranja); font-weight: 700; }

.diferencial-callout { background: var(--azul); color: #fff; border-radius: 10px; padding: 18px 22px; font-size: 14px; line-height: 1.5; text-align: center; }
.diferencial-callout p { margin: 0 0 10px; }
.diferencial-callout p:last-child { margin-bottom: 0; }
.diferencial-callout strong { color: var(--naranja); }

.anunciantes-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 16px; }
.anunciante-card { background: #fff; border: 1px solid var(--gris-borde); border-radius: 10px; padding: 16px; position: relative; }
.anunciante-card.destacado { border-color: var(--naranja); box-shadow: 0 0 0 1px var(--naranja); }
.badge-destacado { position: absolute; top: -10px; right: 12px; background: var(--naranja); color: #fff; font-size: 11px; padding: 3px 8px; border-radius: 10px; font-weight: 600; }
.anunciante-card .logo-box { width: 56px; height: 56px; border-radius: 8px; object-fit: cover; background: var(--gris-fondo); margin-bottom: 10px; }
.anunciante-card h3 { margin: 0 0 4px; font-size: 16px; }
.anunciante-card .localidad { font-size: 12px; color: #6b7280; margin-bottom: 8px; }
.anunciante-card .descripcion { font-size: 13px; color: #374151; margin-bottom: 10px; }
.anunciante-card .btn-wsp { display: inline-block; background: #25d366; color: #fff; padding: 8px 14px; border-radius: 6px; font-size: 13px; font-weight: 600; }
.anunciante-card .btn-wsp:hover { background: #1eb956; }
.anunciante-card-link { display: block; color: inherit; }
.anunciante-card .btn-wsp-secundario { background: var(--gris-fondo); color: #4b5563; border: 1px solid var(--gris-borde); }
.anunciante-card .btn-wsp-secundario:hover { background: var(--gris-borde); }

.nota-destacado { margin-top: 10px; font-size: 12px; color: #6b7280; }
.nota-destacado strong { color: var(--naranja); }

.ficha { background: #fff; border: 1px solid var(--gris-borde); border-radius: 10px; padding: 26px; }
.ficha h1 { margin-top: 0; }
.ficha .meta { color: #6b7280; margin-bottom: 16px; }
.ficha .acciones { display: flex; gap: 10px; flex-wrap: wrap; margin-top: 18px; }
.ficha .acciones a { padding: 10px 16px; border-radius: 6px; font-weight: 600; font-size: 14px; }
.ficha .acciones .btn-wsp { background: #25d366; color: #fff; }
.ficha .acciones .btn-web { background: var(--azul); color: #fff; }

.contacto-lista { margin-top: 16px; display: flex; flex-direction: column; border-top: 1px solid var(--gris-borde); }
.contacto-item { display: flex; align-items: center; gap: 8px; padding: 12px 4px; border-bottom: 1px solid var(--gris-borde); font-size: 14px; color: var(--texto); }
.contacto-item:hover { color: var(--naranja); }
.contacto-icono { font-size: 17px; }
.contacto-label { font-weight: 600; color: #6b7280; }
.contacto-vacio { color: #9ca3af; cursor: default; opacity: .6; }
.contacto-vacio:hover { color: #9ca3af; }
.contacto-vacio .contacto-icono { filter: grayscale(1); }

form.form-publicar { background: #fff; border: 1px solid var(--gris-borde); border-radius: 10px; padding: 24px; max-width: 560px; }
form.form-publicar label { display: block; font-size: 13px; font-weight: 600; margin: 14px 0 4px; }
form.form-publicar .campo-ayuda { display: block; font-size: 12px; color: #6b7280; margin-top: 4px; }
form.form-publicar input, form.form-publicar select, form.form-publicar textarea {
    width: 100%; padding: 9px 12px; border: 1px solid var(--gris-borde); border-radius: 6px; font-size: 14px; font-family: inherit;
}
form.form-publicar textarea { resize: vertical; min-height: 80px; }

.chips-container { border: 1px solid var(--gris-borde); border-radius: 6px; padding: 10px; }
.chips-list { display: flex; flex-wrap: wrap; gap: 6px; margin-bottom: 8px; }
.chips-list:empty { margin-bottom: 0; }
.chip { background: var(--gris-fondo); border: 1px solid var(--gris-borde); color: #374151; padding: 5px 12px; border-radius: 99px; font-size: 13px; cursor: pointer; }
.chip:hover { border-color: var(--naranja); }
.chip-activa { background: var(--naranja); border-color: var(--naranja); color: #fff; }
.chips-add { display: flex; gap: 6px; }
.chips-add .chip-nueva { flex: 1; width: auto; }
.chips-add .chip-nueva-btn { padding: 8px 12px; border: 1px solid var(--gris-borde); background: #fff; border-radius: 6px; font-size: 13px; font-weight: 600; cursor: pointer; white-space: nowrap; }
.chips-add .chip-nueva-btn:hover { border-color: var(--naranja); color: var(--naranja); }
form.form-publicar button { margin-top: 18px; background: var(--naranja); color: #fff; border: none; padding: 12px 20px; border-radius: 6px; font-weight: 600; cursor: pointer; font-size: 15px; }
form.form-publicar button:hover { background: var(--naranja-hover); }

input[type="number"] { -moz-appearance: textfield; }
input[type="number"]::-webkit-outer-spin-button,
input[type="number"]::-webkit-inner-spin-button { -webkit-appearance: none; margin: 0; }

.site-footer { background: var(--azul-oscuro); color: #c7d1dd; text-align: center; padding: 24px; font-size: 13px; }
.site-footer p { margin: 4px 0; }
.site-footer .link-instagram { display: inline-block; margin-top: 12px; color: #fff; font-weight: 600; font-size: 13px; }
.site-footer .link-instagram:hover { color: var(--naranja); }
.site-footer p.footer-panel-link { margin-top: 14px; font-size: 12px; }
.footer-panel-link a { color: var(--naranja); font-weight: 600; text-decoration: underline; }

.site-footer p.footer-credito { margin-top: 16px; padding-top: 14px; border-top: 1px solid rgba(255,255,255,0.12); font-size: 11px; color: #8fa0b5; }
.footer-credito a { color: #8fa0b5; }
.footer-credito a:hover { color: #fff; }

.alert { padding: 12px 16px; border-radius: 8px; margin-bottom: 16px; font-size: 14px; }
.alert-ok { background: #dcfce7; color: #166534; }
.alert-error { background: #fee2e2; color: #991b1b; }

.vacio { text-align: center; color: #6b7280; padding: 40px 0; }

@media (max-width: 720px) {
    .header-top { padding: 10px 14px; gap: 10px; }
    .logo-img { height: 36px; }
    .search-form { order: 3; flex-basis: 100%; max-width: none; }
    .btn-publicar { padding: 9px 14px; font-size: 13px; }
    .btn-instalar { padding: 9px 12px; font-size: 13px; }
    .btn-anunciante { padding: 9px 12px; font-size: 13px; }

    .rubros-nav { flex-wrap: nowrap; overflow-x: auto; padding: 8px 14px; -webkit-overflow-scrolling: touch; scrollbar-width: none; }
    .rubros-nav::-webkit-scrollbar { display: none; }
    .rubros-nav a { flex: 0 0 auto; }

    .site-main { padding: 20px 14px 40px; }
    .hero { padding: 24px 8px; }
    .hero h1 { font-size: 22px; }

    .rubros-grid { grid-template-columns: repeat(auto-fill, minmax(110px, 1fr)); gap: 10px; }
    .rubro-card { padding: 14px 8px; }
    .rubro-card .icono { font-size: 24px; }
    .rubro-card .nombre { font-size: 12px; }

    .anunciantes-grid { grid-template-columns: repeat(auto-fill, minmax(150px, 1fr)); gap: 10px; }

    .ficha { padding: 18px; }
    .ficha .acciones a { flex: 1 1 auto; text-align: center; }

    form.form-publicar { padding: 18px; }
}

@media (max-width: 420px) {
    .anunciantes-grid { grid-template-columns: 1fr 1fr; }
}